From Bondage to Freedom

The moment you make a decision you are drifting; you are changing track. The decisions that you make depends on the options that you have. The options are in your mind in the form of thoughts. You pick up a thought and act or not act on it. The thoughts that you have today depends on your birth and your birth in not in your control. You cannot choose your parents or the family or the environment in which you will be born. This is decided by existence or God or Nature, whatever you may call it. Today If I am an engineer, the Idea of being an engineer must have come from my parents or from the education that was provided to me by my parents. The thought must have come to me from somewhere outside, which depends on the environment in which I was born and my birth was not decided by me. So whatever I do, it is the decision of creation or existence or God. So we see that we remain confined to our small world. This is the case with everyone of us. We are bound by our world in which we were born. And we keep circling within our small worlds. We are limited within our small worlds. Our actions are limited by our thoughts and our thoughts are limited by our births. We are constantly drifting, but drifting within our worlds. Whatever we do, we are confined to our world. In the modern times, our small world is the whole world because we all are connected. We know what someone else is doing, who may be half the world away. We can get ideas and thoughts from someone else who is half way around the world. Whatever we do, we are as if chained to our own worlds. This is the case with all the people in this world. Each one of us is acting according to the thoughts they have. All of us being born in the same connected planet have similar thoughts and we act according to our thoughts. Millions of people have similar thoughts and when so many people are acting on similar thoughts using their will power (only when your will is acted on a thought there is action), they are bound to clash with each other and there is bound to be conflict. There is bound to be suffering. Someone will win and someone will lose. No one can always win. There has to be loss and one cannot win all the time. This is the wheel of the world and it is dangerous. Because of this the world is made of opposites – Happiness and sorrow, of victory and defeat, of good and bad. This is why our lives are full of both. One cannot say that one will always be a winner and one will always be happy. This is the case with everyone. To an ordinary man, he is born into bondage. Being in bondage he suffers. He cannot get out of this bondage.

If you look closely, every day we make decisions are all decisions are for ourselves. We all want to earn money, we all want to have a good position in society, we want power, we want to be famous, we want to do great business, we want a better job, we want a good house, and we want a peaceful family, a good husband, a good wife, good children and a lot more. In every action of us there is an “I” or “ME” included. There cannot be action without this “I”. Everything that we do is for ourselves. The decisions we make every day is because of this “I”.  There are millions of people in the planet, working for their “I”. This “I” makes us act. This “I” makes us move forward in life. And all these “I”s are bound to clash with each other. There is suffering, there is conflict, and there is killing and violence. The world moves because of all the “I”s otherwise there would be no movement. The wheel of the world moves because all the “I”s and this wheel is dangerous. It creates enormous suffering for all the people.

There are two ways to freedom from this bondage.

  • One, if you decide NOT to drift at all. You decide not make a decision at all. You decide once and for all not to act on your thoughts, whatever your  thoughts may be, whatever may be the source of your thoughts, and you will  not act. You leave the world, and become a recluse. You do not care about this world – you do not care about your parents, wife, children or husband. You do not care about anything at all. You do not care about what will  happen to them if you leave them forever. You say “I don’t want anything” and leave. In this path, only the “I” remains and everything else is renounced. If you are the “I” and the world is “you” – the “You” or everything other than “I” vanishes, leaving only the pure “I”. If you see closely using your intellect, then you will know that the “I” exist because of the “You”. Without the “You” there is no “I”. So, when the “You”  is completely removed by slowly renouncing the “You”, when the “You” is no  more, the “I” also vanishes – leaving you enlightened – leaving you completely Free. You become a Buddha.
  • Two, if  you decide to drift as and when required as if the drift is being done by      Creation or existence. You will provide no resistance to drift. This is  just the opposite of the first method. You decide to be in this world, drift and change course. You care about everything, do everything; you use your will to act on your thoughts. But if you act on all your thoughts then there s bound to be conflict. There is bound to be suffering. What to do then? The problem is not because of your action, but on the results of the actions. The results cause suffering – the results make you win or lose, the results make your victorious or make you a failure. The results will make us drift in life. In this method, you have to leave the results in the hands of God. In this method, you will just drift and not bother about drifting.

If we are being driven by god, then all we have is free time. The journey is his responsibility, ours. We do not know where we will drift, where we will change course. He will drive us to our goals; we need not bother to reach. If you look back, we have been drifting along all our lives and the point where we are today is because of all the drifts that had taken place in the past. So, we have lots and lots of time. Time does not matter. One need not be in a hurry at all. Even if you are late, it does not matter. Even if you miss something it does not matter. For example, in a 10 hour journey, what do you do? You may read; you may listen to music; you may chat with other co passengers or with anyone travelling with you. You are free to do whatever you want. You may look out of the window and enjoy the scenery. You may go to sleep. Whatever you do, it is not going to affect the journey. Because whatever you do, you are journeying in the right direction. No time is going to be wasted.  You need not worry about what will happen if you do not do what you are doing during the journey. You may do something or not do something – it does not matter.

Similarly in life, whatever you do, no time is going to be wasted because you are driven by God. If you cry, you are not wasting time, if you read or if you celebrate and enjoy your journey, you are not wasting any time.

If the results are in his control, then we are free from the results, then the responsibility is on His shoulders or on existence. He will take you wherever He has to take you and He is will definitely take you.

If you are crying – you are passing time by crying

If you are angry – you are just passing time by being angry

If you are doing business – you are passing time by doing business

If you are driving – you are still passing time by driving

If you are working – you are still passing time by working

If you are sad – you are passing time by being sad

If you are depressed – you are passing time by being depressed

If you are celebrating and rejoicing – then you are passing time by celebrating

If you are serious about something or someone – you are just passing time by being serious

If you are fighting with someone – then you are passing time by fighting with that person

If you do not do anything – even then you are passing time by doing nothing

When you are passing time, you are just passing time, there is no responsibility on you – you can take work as a play, whatever you do – and when you are passing time, without any responsibility of results – you can celebrate.

All you do is just pass time – you have nothing else to do – there is no hurry – your arrival will be decided by him – and in the mean time you have to pass your time. And while in a journey we always enjoy. At least the journey is enjoyed – we do not know what will happen when we arrive – but relax and enjoy the journey because we are not driving the bus or train, we do not have to bother about the route, we do not have to bother about whether we are in the right direction or not. We know that we will arrive and this makes us relax. Remember that this journey is an unending journey so there is rejoicing and celebrating all our lives. There is freedom all our lives – no matter where we are and what we do.

In the process of being drifted, understand that God is drifting you, this drifting is your journey and during the process – celebrate and enjoy – whatever you are doing, wherever you are – just enjoy – know that what you are doing does not matter and wherever you are does not matter.

Do whatever you are doing, but change a little in the way you think. You have to keep in mind one line “NOT ME, BUT THOU ART”.

You do whatever you do, but know that it is not for you that you are doing this but for the other.

  • If you are getting married – You marry for not your happiness, but for the happiness for your spouse.
  • If you are earning money – you are not earning money for yourself or for your happiness but for your family and others
  • If you buying a house – you are buying it for the happiness for your family for the safety and security of your family
  • If you are working – you are working for the betterment of your family – to give them a good life
  • While taking decisions, while acting on your thoughts – know that all your actions will be for the other and not for yourself
  • If you are struggling – know that you are struggling for others and not yourself

It will be as if, you are slowly removing yourself from the picture, leaving behind the conflict. It is as if you are making the wheel of the world move freely by not being a block and getting crushed in between. It is as if you are making the life of others easier by not being a block on their way. It is nothing but just a change in the thought process. In this case, you put yourself last and others ahead of you. This will help to slowly do away with the “I”. The “I” will slowly vanish and you will be left with only “you”. And when the “I” vanishes, the “you” also vanishes leaving you enlightened – you become a Buddha.

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Karma Yoga – The Path of Action

krishna-bhagwat-gita

Karma yoga is a part of the Bhagawad Gita. It was said by Lord Krishna in the Battlefield of Kurukshetra to Arjuna, When Arjuna, the greatest archer of that time was sentimental and was not willing to fight the great war and run away – in the battlefield of righteousness – the war against evil – the Lord told him the Karma Yoga – or the Path of Action to enlightenment.

But The Lord Said : “Karmanyevadhikaraste ma phaleshu kadacana, ma karmaphaladeturbhurma te sango stvakarmani” (In Sanskrit)

(Meaning: Having acquired the state of a warrior you are now eligible to act in whatever way the stature of a warrior demands out of you. But you are not entitled to any benefits resulting from your actions. At the same time you cannot be in a state of inertia. you should act according to your stature without any hope of enjoying the fruits of your actions)

One has to understand that we all are born into suffering. The Buddha has said the first of the four noble truths that “Life is suffering”. Buddha, according to me was the greatest Karma Yogi, because he has nothing to desire, but he worked, with complete selflessness for the betterment of mankind. This has to be understood.

The moment we are born, we are born into suffering.  Only people who are born enlightened are not born into suffering. All others are all born into suffering and misery. No matter in how rich a family he is born into or how poor. You must have noticed that all our life, whatever we do, we do it so that we can be happy in the end.  Our goal is happiness and all our lives we strive to be happy. But unfortunately the end does not come and we keep striving. The money we earn, the work we do, the house we buy, everything is done to make us safe and secure so that we have time to be happy. Whatever we do we do it for happiness in the end.  We work to earn money and think that the day we have enough money we think that we will be happy.  We will be happy because then we will be safe and whatever comes we will be able to manage it with money. We will have a house to live, a good family and we will be happy. Happiness is our driving force.

We are always temporarily or with long term goal trying to do away with unhappiness. The following will show how:

1. We cried the moment we were born. At that time, no one taught us not cry. But we cried the moment we were born. When we were born we could only express ourselves by crying or laughing. We did not laugh, but we cried. There must have been some uneasiness inside. Otherwise we would have laughed the moment we were born. Only one man, as far as my knowledge goes laughed the moment he was born. It was Zarathustra. He was an enlightened man, one of the greatest born in history.

2. We have always cried and because of that we were given toys and chocolates. Otherwise why would we need toys? This unhappiness we have been carrying form our birth – We are carrying it from our previous life

3. There is the entertainment industry. If we are not uneasy, then why would we need entertainment?

4. There are drugs available. Why would be need drugs? What makes them so addictive?

5. There is social media these days, and we are addicted.

6. There is a hunger for money. We need very little money to live, why do we need so much money. Money keeps us occupied; it keeps us working and hides our uneasiness that is why money becomes an addiction.

7. We drive very fast and are thrilled – Why is driving fast thrilling?

8. We have adventure sports? Why is adventure sports needed if we were already thrilled?

9. We need holidays to enjoy ourselves? Why do we need enjoyment?

10. There are discotheques around in every city, there is loud music, dazzling lights, alcohol and dancing – makes us forget our uneasiness for some time.

All the above would not be necessary if the underlying unhappiness would not be there. And this is applicable to all of us. We earn all our money for these things. But these things do not help. The unhappiness keeps coming back again and again.

The question of happiness comes when we know that we are not happy. It is in our knowledge that we are unhappy inside, always. But we do not accept it. We cover it. If someone says that we are unhappy, we get angry hearing the fact that we do not look happy. This sadness or our life full of misery today is the driving force that makes us work for a better tomorrow.

This unhappiness inside and the effort of all the people in this world to strive for happiness is making the world go around. This is the law – The Buddha Calls it – Dhamma or the Law.

The continuous underlying unhappiness is the major driving force which makes us move forward in life. We react to this unhappiness. Whenever the unhappiness surfaces, we immediately react to put the unhappiness to an end. But we are misdirected. We feel that the day we earn a lot of money, the day we are secure, we will be happy. This happens because we think that the cause of our misery is the external situation. But it is not. It is the underlying unhappiness we are born with, makes us unhappy.

But this is a wrong way we work. The sadness that we want to eradicate with lots of money is not possible. It will only be temporary. If there is a lot of money, something will come up that cannot be solved with money. The cause of this sadness is something that is very misunderstood. This is the sadness we are born with. It is inherent and cannot be eradicated with money or anything external.  It will go on its own one day, automatically – without any effort it will go away and in the process enlighten you. One keeps on seeking happiness through external means till the time they find that this sadness or misery cannot be solved externally.  Whatever you do externally, one cannot solve the problem of sadness.

One has to clearly understand that whatever we do, no matter how good or how bad, how great or how small in this world, no matter how much money we gather with good or bad means, no matter how safe we think we are, the misery or sadness is not to go away forever.

We have to know that this misery or sadness is not to go forever.  It will completely go once and for all the day we become a Buddha. So we have to work in this world and know that this misery is not to go. We have to do whatever is required, being a part of this world, good and bad world and know that this misery is not to go. You can cover the misery with whatever you want, but it will only be temporary and is bound to come back again.

It is the same underlying misery coming up again and again and we are labelling it differently under different external situations.  We label it according to the external situation. But the external is as it is. But it is the same thing that is coming up again and again on the surface.

We think that once we have a house, a car, family and lots of money, we will be happy for ever. But this is not the case, the misery will erupt and we will blame it on some other person or thing for the misery, failing to understand that the cause of misery is the underlying uneasiness which was covered up temporarily by things like money, car, house etc. People with lots and lots of money are also in pain and sorrow. These external things are also not enough to make them happy for ever. This proves that life is full of suffering and cannot be solved by external means.

For everybody, the unhappiness has a quota. It may be more or less depending on the individual, but there is an end to it. I cannot quantify it. There are no units available, but it is for sure that it will end. Had this been not the case, we would not have had people like the Gautama Buddha. There were many people before and after Buddha who were enlightened. For then the unhappiness has flown out completely leaving them enlightened. For these people the quota is over.  The unhappiness stored inside has been thrown away completely and they are free. There is nothing left to do. They have achieved perfection.  

The unhappiness has to be completely thrown out.  The unhappiness is very much willing to come out, but we are constantly keeping it locked inside. It is ready to come out at once, but we have covered it tightly with a lid. We are not brave enough to let it out. We do not know what will happen, what will be the magnitude of our unhappiness. We are scared when we are little unhappy. We immediately rectify whatever even the minutest error to make us happy again, how can we let out the whole unhappiness that have been stored for thousands of lives.  We cannot. We are scared. It is definitely dangerous.

Since the unhappiness as an outward flow it has a tendency to come out. But the more we cover it, the pressure increases. The pressure keeps increasing and whenever it comes out, it comes out in more quantity.  Day by day, we become unhappier. The magnitude of unhappiness increases whenever the lid is removed even for a small time.  In everyday situations we become more and more unhappy. We become unhappier in day to day activities and we need more intense things to cover the unhappiness.  By covering it more and more we tend to delay the process. We delay our enlightenment.  Enlightenment is bound to happen to all of us. We have the seed, it only needs to flower. The moment we feel sad or uneasy, understand that we are somehow, unconsciously blocking the flow or the uneasiness which is willing to come out.  Whenever we block, we feel uneasy. If we allow the uneasiness to freely flow, there will be no problem. We have to allow this uneasiness to flow out completely.

The whole world is a process to make us enlightened. Existence provides us with all the means to get enlightened because this is the goal of existence itself. But we have separated ourselves from existence. For this we have to jump into the world and live it intensely and let out more and more unhappiness out.

To convert this unhappiness into happiness is our driving force.  Whatever we do, we do to change this unhappiness to happiness.  Without this unhappiness, we would not do a single thing. We would not make a single move. We would come to a standstill.

This effort to change our unhappiness into happiness put us in an unending cycle. We also keep moving round and round being a part of the wheel.  This effort to change our unhappiness in unhappiness makes us a part of the law of cause and effect. This effort makes us suffer our past karmas.  The objective of Karma Yoga is to make us free from our past Karmas and redeem us from the law of cause and effect.

We make this unhappiness personal.  We think that we must do something to do away with this unhappiness otherwise we will remain unhappy forever. We always do something to cover up this unhappiness. This makes things absolutely mandatory.

The urge to do away with this continuously underlying unhappiness is the source of our desires. We start desiring worldly things and think that once we fulfil our desires, we will be happy, but this is not the case. The unhappiness goes for a little while and comes back again. It was only suppressed for some time and it starts flowing again. We see that others are apparently happy and we make our goals into what we see in others today. We fail to understand that the happiness we see in others is also apparent.  They are also in the same boat.

This desire to be what someone else is a method to cover the underlying unhappiness. It gets covered for some time, gets pressurised and come out with greater force. This causes us more trouble. The moment we desire, we fall back into the same cycle. We fail and the road leads to further suffering. The fact is that the uneasiness will come out, today or tomorrow it has to. So there is no point covering it up, but we should let it out slowly.

Karma Yoga says one should do one duty, without bother striving for happiness. It says, happiness and duty should be separated forever.  For us, generally, happiness means trying to do away with the underlying unhappiness. It says one need not strive for happiness, it is of no use. It will not go, but the happiness you gain will be temporary.  All our striving for happiness is nothing but foolishness. Our effort to do away with the unhappiness and strive for happiness makes us forget our duty.

There are two ways to work:

  1. One way is as a reaction to the underlying unhappiness – striving for happiness and with our little and foolish methods trying to cover the unhappiness.  Foolish because the unhappiness will come out with full force today or tomorrow if not allowed coming out. It takes its own time. If one works this way, he is falls into a trap and is affected by the law of cause and effect, he suffers has past karma.
  1. The second method (Karma Yoga) is to understand that one has nothing personal with the unhappiness at the moment and understanding that one was born with this underlying unhappiness. One has to understand that the external situation, whatever it may be is not the cause of this unhappiness that you are having inside – it is centuries old. In following Karma Yoga, One does not try to do away with the unhappiness but lets the unhappiness or uneasiness come out in its own accord. Without bothering about the unhappiness, one has to do ones duty as per the requirement of the present moment, do whatever is right at this moment, whatever it might be. This world is a dirty place, people are mad. And at the same time, one is born in this dirty world. Being born in this dirty world, one has no option but to have active participation in this world. This may sometime require you to be bad or even worse.

Karma Yoga says, a person, who does not bother about his underlying unhappiness, does not try to cover it up with petty desires of worldly things, and works continuously in this dirty world, doing good or bad, who does not bother about his reputation, and works as per the requirement of the moment – walks the path of Action or Karma Yoga.

In the path of Karma Yoga, one may encounter many blocks, which will make him utterly unhappy. The real Karma Yogi understands and remembers that these blocks or so called unhappiness or uneasiness or misery has nothing to do with the present situation. He ignores or keeps them aside and works towards his goal. Karma Yoga says as long as one does not bother to change his unhappiness into happiness, there is absolute freedom available to him – he may be required to be bad or even worse sometimes as the situation demands, but it will not have any effect on his soul.

Karma yoga takes you out of the cycle of birth and death. It relieves you of your past karmas. It makes you walk the path to Enlightenment.

Sukhadukhe same Krtwa, labhalabhau jayajayau, tato yuddhaya yuyjyasva naivam papamavapsyasi

(Treat joy and sorrow, victory and defeat, gain and loss alike and prepare yourself for battle. Do not fear that you will be sinning).

Why We Hate? – The Exercise

This is a continuation of my post – “Why we hate?”. As I have always said, in order to like or love, you have to first eliminate hate. You cannot forcibly eliminate hate or forcibly love. Love is always there, but it is clouded by hate. You have to remove hate by understanding. Once hate has been removed by understanding, love will automatically happen. So our effort should not be to love, but to remove hate.

I have written about an exercise in my post – “why we hate?”. I am doing the exercise myself, to make you understand clearly what I meant in my previous post.

I have made three columns – The first column contains all the “I”s. It contains what makes us who we are, in the second column I have written the person or the situation that make us who we are and in the third column I have written when we start hating the person responsible for making who we are.

What makes you “YOU” Person/Things concerned that makes You “YOU” When we think that we are in trouble and hate the person concerned
I am a good person Society The society has given you a label of a good person. If one or more person in the society calls you bad or not so good, you start hating that person and love those who call us good
I am 30 years old Society Any one who calls you older or younger that what you are, you start hating that person
I am a son/Daughter Father/Mother If by any change, my parents disown me, we become depressed
I am a father/Mother Son/Daughter When your son or daughter leaves you, you become sad
I am a husband/wife Husband/wife When we go through a divorce, we suffer and ultimately start hating the spouse of causing you so much trouble
I have a good looking husband/wife Society Someone says your spouse in ugly, you hate that person
I am good looking Society Someone calls you ugly – you hate that person
I have a healthy body Myself/society Someone comments that you are looking sick and down, you hate that person
I am a friend My Friends when your friends leaves you (goes to another city) or when he is no longer a friend, when he no longer listens to you, hatred slowly develops
I am an Employee in a Reputed Company Company when the company asks you to leave, you hate it.
I am the owner of a car My Car When you car is no longer your car or is stolen or has been damaged or has broken down, you are sad and eventually think about selling your car – you start hating your car or the person who lead to that situation
I am the owner of a house My House When you have to sell your house for some reason or the other you feel sad
I have money in my account The money when you loose money, you are worried and sad
I am famous in my fiend circle My Friend circle when you lose importance in your friend circle, you are sad
I am educated My school/College when someone calls you that you are behaving like an uneducated person, you hate that person
I am a student My school/College When, due to some reason or the other, you are asked to leave you school, you hate you school or college
I am a teacher My students When one or more students leave you, you are sad
I am someone’s adviser The person(s) I advise When the person who seeks advise from you no longer does so, you are initially sad, and then start to hate that person
My Goals Person/Things concerned that will make us achieve our goals. When we think that we are in trouble and start hating the other
I want to be rich Money (Through work or Business) When you lose you job or your business suffers or when you lose money you are sad and hate the person who is responsible for this loss
I want a promotion My Manager You hate you manager for promoting some other employee instead of you
I want to start a business Money, Idea, Co-founders, Customers Someone does not invest in your company, someone disagrees to lend you money, your team disintegrates and all of then join another person, or you business has started and then somehow your products don’t see, your prospective customers do not buy you product – you start hating the person responsible for not allowing you to start a business
I want to be famous & renowned Society The society does not consider you famous. You hate to live in the same society and change your city or may be country (some people do change countries)
I want to be a writer My Idea, Publisher, Readers You do not have a proper Idea – you hate yourself, you find someone already has the same idea and has already published – you hate yourself, your publisher does not agree to publish your book -you hate the publisher, the readers do not consider you a good writer – you start cursing all of them you has disagreed
I want a bigger car Money Somehow you are not able to have that money required to buy your favorite car – you hate the person or the situation responsible
I want a bigger house Money Somehow you are not able to have that money required to buy your favorite car – you hate the person or the situation responsible
I want another kid spouse Your wife does not agree for another baby, you hate you wife and may be you will think about divorce
I want to look good Society Someone says that you cannot be that good looking – you hate all the people who have said that you cannot be that beautiful
I want a good looking spouse Spouse You will not marry till the time you find the person of your choice – any by any chance if he or she is not upto the mark, you will hate her
I want a rich spouse Spouse Your spouse was rich when you married, but due to some reason or the other, he has lost all the money – you hate him or her an eventually think about divorce
Since I am good, I want all my colleagues to like me Colleagues You will hate the colleague who says that you are not good
I want the whole world to love me, whoever I meet the whole world This is not possible – you will hate the whole world and eventually hate yourself for not being that good so that everyone loves you
I want a peaceful life situations around Life keeps changing all the time – in case there is a crisis – you will hate yourself and you will be suicidal
Every 3 months I want a vacation Money, Time, Manager There are possibilities that you may not have money, your manager did not approve you leave application, may be your have other more important work and you had to skip your vacation – you will start hating every person or situation that did not allow you to have the vacation
I want to tour the world Money There are possibilities that you may not have money, your manager did not approve you leave application, may be your have other more important work and you had to skip your vacation – you will start hating every person or situation that did not allow you to have the vacation

The whole of the first column is imaginary and it is called your ego. These are all desires and they help you to be who you are. Otherwise who will you be? But all these things are cause of your trouble. Whole life, in order to realize these identities, we chase one thing or the other. If these are imaginary, than what is real? The place where you are reading this post is real. This moment – here and now is real. Everything else is just a dream. You you watch yourself – your actions and your thoughts very carefully, you will see that every single word uttered or every effort made is towards realizing the “I”s in the first column.

We hate when someone does not help us realize our first column. All our hatred arises from our desire to keep the “I”s alive. Anyone against this first column of ours, he is our greatest enemy.

The moment you know these identities of yours, these “I”s, you will know why you hate. The moment hate comes, if you are aware, you will be relate between your hate and your imaginary Identity, your “I”.

We search for peace of mind. We search for happiness. But how can we be happy and satisfied when we have much to do. Each “I” interferes with the other. And after all, trying to have peace of mind is also an attempt to realize one of the “I”s.

For someone like Gautama, the Buddha, the first column is Blank. This leads to the peak of “peace of mind” that a human being can attain. It leads to enlightenment. It does not happen by making – “peace of mind” a goal, else it would be one of the contents of your first column, but by doing away with the goal.

Having “peace of mind” as a goal is an interesting topic for discussion. We will discuss about it in another post.

We cannot do away with the first column, it does not happen so drastically But if we, GIVE A PAUSE, between our actions, if we watch ourselves, if we develop awareness, we will have a choice. You will know the driving driving force behind every action of yours. The driving force has enormous momentum, the moment you pause, the momentum is lost and you can then change you action from what your mind is saying and what is requirement of the moment.  Then these “I”s do exist for sometime, but they do not have any power on you . Yo being to change.

Ego and the Advertising Industry

Ego and the Advertising Industry:
 
This is very important, from the point of view of generating a need for a particular product. Besides our basic needs, all other needs are work of the ego. Before you go ahead with this post, I would like you to please go through the post – “Ego – The Greatest Obstacle to Creativity and Innovation”.

Our Egos are making the whole Advertising Industry run. They bombard your mind with information about some beautiful product again and again leading to the formation of another self. 

You have seen advertisements are repeated many times. This is just to make the imagination from vague to concrete and help you to develop another small identity among many other identities of yours. 

They are repeated to make the identity stronger by making your imagination stronger about the product.

Once you develop an Identity, there is again a clash between your so developed  identity and  reality and you start getting uneasy because you do not own the product. 

When you see reality you are sad that you do not own the product, because simultaneously you imagine yourself owning the product. 

This makes you split. No one can remain at ease being split. This becomes a cause for massive trouble. Most of the time you end up buying the product or shift your focus to make another imaginary identity become real, just for the sake of avoiding it. But the identity once formed, does not die. One day you will surely end up buying the product. 

If you buy it, the product ends up making you feel good by making your imaginary identity become real, and putting and end to your uneasiness. 

The company ends up selling a product.